A frequent request from our colleagues is to summarize the best strategies for improving the rank of their universities. The answer is pretty simply: Contents (1), contents (2) and contents (3). First one refers to the amount of contents, increasing their volume by transferring all the information related to the university to its websites. It is not easy because that means that everybody should be involved, the key for success is to make all the scholars, librarians, technicians and graduate/postgraduate students candidates for authoring or editing texts and media files.
The second one relates to quality contents, basically setting up an open institutional repository for the scientific papers, doctoral dissertations, book chapters, slide presentations and other similar documents.
Finally, the third one is about international contents, making available most of the webpages also in English, besides the local language.
This Table suggest a list of candidate contents especially suited for Universities: